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Thoughts on AI and ML, sports broadcasting, and the future of automated content creation.

Top 10 Frictions Still Wasting Time in Sports Production
Innovate & Inspire

Top 10 Frictions Still Wasting Time in Sports Production

Sports production does not only lose time on giant failures. It loses time on friction

10 May 2026Read article
Top 3 Features an AI Replay Tool Actually Needs
Ai in Action 3 May 2026

Top 3 Features an AI Replay Tool Actually Needs

There is a lot of noise around AI replay and highlight tools. Most of it focuses on feature count, model names, or big claims about automation.

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not one model
Future Focus 26 April 2026

Why the Future of Sports Production Is Smaller Teams With Smarter Systems

Why the Future of Sports Production Is Smaller Teams With Smarter Systems

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Sports AI Accuracy: Why False Positives Break Broadcast Trust
Ai in Action 18 April 2026

Sports AI Accuracy: Why False Positives Break Broadcast Trust

Speed gets attention. Trust gets adoption. That is the part many AI conversations skip. In sports broadcasting, the real test of an AI system is not whether it can produce a flashy demo. It is whether a live production team can trust it...

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What We Mean When We Say 'Real-Time' — And Why It Matters for Live Sports
Innovate & Inspire26 March 2026

What We Mean When We Say 'Real-Time' — And Why It Matters for Live Sports

In broadcast, 'real-time' isn't a marketing term — it's a hard technical requirement with specific latency budgets that determine whether your system is useful or not.

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The $55B Sports Broadcast Market and Where the Money Is Actually Moving
Innovate & Inspire22 March 2026

The $55B Sports Broadcast Market and Where the Money Is Actually Moving

The market is growing, but production budgets aren't keeping pace. That gap is where AI-assisted broadcast tools become essential, not optional.

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Training AI on Broadcast Footage Is Harder Than You Think
Ai in Action 18 March 2026

Training AI on Broadcast Footage Is Harder Than You Think

Generic computer vision works great on clean data. Real broadcast feeds — with overlays, replays, ad breaks, and camera cuts — are a different challenge entirely.

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Why Sports Highlights Still Take Too Long to Produce
Future Focus 14 March 2026

Why Sports Highlights Still Take Too Long to Produce

Fans want clips in seconds. The current production pipeline takes minutes to hours. Here's where the gap is — and what it would take to close it.

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What Actually Happens Inside a Broadcast Truck on Match Day
Ai in Action 10 March 2026

What Actually Happens Inside a Broadcast Truck on Match Day

A behind-the-scenes walkthrough of live sports production — from 6am load-in to final whistle — and why so much of it is still done by hand.

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Building a Sports AI Startup When You've Actually Worked in Broadcast
Behind RISE1 March 2026

Building a Sports AI Startup When You've Actually Worked in Broadcast

Domain experience isn't just a nice-to-have — it changes what you build, how you build it, and what you refuse to promise.

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Why AI-powered Event Detection Could Change Everything
Innovate & Inspire22 March 2025

Why AI-powered Event Detection Could Change Everything

AI-driven event detection isn't just about technology—it's about redefining how broadcasters analyse, produce, and deliver sports content, turning real-time coverage into highly personalised experiences tailored to their audience's prefe...

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Embracing the Future: How AI Could Change the Game
Behind RISE17 March 2025

Embracing the Future: How AI Could Change the Game

Welcome to the first post in a new series where we'll dive deep into the intersection of sport, technology, and innovation, exploring how artificial intelligence (AI) could revolutionise the way we experience sports—both on and off the f...

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